About Ayant-X
Built by founders
who got tired of agencies.
We've been on both sides of the table. Ayant-X is the agency we wish existed when we were the ones writing those invoices.
Why we built this
The marketing industry has a fundamental trust problem, earned over decades of unkept promises.
We've both spent years on the client side of agency contracts — the side where invoices arrive monthly, dashboards pile up, and the product doesn't move. And we've both spent years on the operator side — building marketing teams from scratch, shipping products of our own, watching what works.
Senior people on the actual work. Platform handling the routine. Month-to-month, you own everything. Every decision below is a response to something we'd seen go wrong.
30+
Projects
10+
Verticals
2022
Since
100%
Data ownership
LEADERSHIP
Roma Kogan
Co-founder & CMO
Builder, not just a marketer. 30+ projects across 10+ verticals — crypto (the-one CAC $10, Feecut 67 B2B clients), SaaS (unovi, getscript), EdTech as core. Plus fintech, fitness, food delivery. Walk into a problem with no marketing infrastructure, walk out with measurable unit economics.
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Angelika Esayants
Co-founder & CEO
Founder & CEO of InsightEd — adaptive platform that converts behavioural data into personalised education and career guidance. Co-founder & CEO of Ayant-X, where she runs strategy, client relationships, and product vision — the person who decides what gets built and why.
Before Ayant-X: built Oceangate DLS (consulting, software, and digital marketing across B2B, B2C, and B2G), co-founded 10Props (digital art platform with auction and gamification), led strategic direction and investor relations at 1MI / Firstmediainvest. Executive MBA. Aerospace engineering background.
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Samvel Budumyan
Lead Developer & Security Officer
Full-stack engineer and AI infrastructure lead. Built the platform that makes the model work — signal engine, multi-agent system, real-time analytics. Turns strategy into scalable tech.
What breaks normal agencies strengthens us.
Staff turnover
A junior leaves a normal agency, takes client context with them. Handover takes weeks, knowledge gets lost.
Our context lives in the platform. The signal engine, rule library, historical dashboards — those stay. People rotate; the engagement doesn't lose memory.
Clients wanting to leave
Standard agency tightens grip — domain transfers stall, account access becomes a negotiation, data disappears.
We help offboard. Section 4.2 puts ownership with the client from day one. Clients who can leave are the ones who tend to stay.
AI commoditizing routine
Agency built on hourly billing has a structural problem when AI absorbs 40-60% of routine production hours.
We moved routine into the platform years ago. AI shrinks our cost-to-serve and frees senior time for strategy. The shock pushes the model in our direction.
Competitors copying language
Someone copies "signal-driven marketing" onto their site in five minutes.
The underlying signal engine — 6-12 months of engineering, multi-agent system — they can't copy in five minutes. The differentiators are architectural, not verbal.